Formally established the product function at Cavnue in partnership with the engineering and technical VPs, growing the product management and design team from one to six and established processes for product requirements definition and implementation

Set the product strategy, vision, and roadmap for the company, including a pivot from passenger car applications to on-highway trucking and introduction of a software product strategy

Lead the 50+ person product management, product design, brand design, and user experience research teams across 4 offices.

Crafted the organization-level product roadmap and launch plans for internally developed and third-party self-driving services and expansion.

Set the vision and roadmap for internal tooling and processes for the development of self-driving technology across web and native applications for major verticals such as machine learning, simulation, and high definition mapping platforms.

Set the vision and roadmap for the self-driving vehicle platform, including fleet management, routing & dispatch, rider experience, and third-party partner experiences.

Drove the conception, design and introduction of the $100M North American Cat® on-highway truck projects with a strong understanding of customer needs and focus on innovation.

Worked closely with cross functional teams, business partners, external vendors and suppliers to deliver designs with attention to craftsmanship, quality, serviceability and reliability.

Motivated and conducted a team of over 30 industrial designers, digital modelers, ergonomists, body system engi- neers and clay sculptors to achieve the design vision.

Managed downstream activities including marketing communication accuracy, sales and support literature creation, education for field representatives, legal protection for design and public product launch.

Acted as interim Technical Engineering Manager driving product cost targets, program timing, and capital tooling approval for vehicle chassis, electrical and thermal systems design. Ensured quality delivery at plant build events.